What are the key data preparation steps involved in building a predictive analytics model, and how do they impact the model's accuracy and reliability?
3. **What role do data quality and data governance play in the success of predictive analytics initiatives, and how can organizations address challenges related to data silos and data integration?
2. **How can organizations ensure the accuracy and reliability of their predictive models, and what are the best practices for validating and testing these models?
How can organizations measure the effectiveness and ROI of their predictive analytics initiatives, and what strategies can be employed to continuously improve predictive model performance?